Brand Story


Our Heritage is Stitched into Every Garment

The Rodd & Gunn heritage dates back to 1946, when the brand’s first trademark logo – the English Pointer – was used on a boutique line of New Zealand made shirts.

In its current form, the brand was established in 1987 when the first stand alone store opened in Auckland’s Queen Street.

Rodd & Gunn is synonymous with quality, while taking its inspiration from New Zealand’s picturesque landscape. Rodd & Gunn’s philosophy is to create classic garments imbued with contemporary style and designed to stand the test of time.

The result is a range with integrity sewn into every seam and quality garments which will remain favourites for years to come. And while our range might be diverse, the benchmark for every Rodd & Gunn product is uncompromising quality.


Unmistakably Rodd & Gunn

For Rodd & Gunn the changing rhythm of each season offers a fresh opportunity to celebrate relaxed living. New-generation fabrics combined with timeless manufacturing techniques, produce garments that are as functional as they are fashionable.

Every Rodd & Gunn collection is built around authentic pieces that can be effortlessly styled and designs that aspire to transport you to a place that is both relaxed and authentic.

Today Rodd & Gunn remains famous for traditionally tailored shirts, high quality knitwear, pants and jeans that really fit, classic polo shirts, Italian leather shoes, bespoke leather luggage and stylish accessories.

Clothes that are authentic and true

Clothes that are Authentic, Honest and True.

To create clothes that draw the best from nature, Rodd & Gunn is committed to sourcing the finest yarns, fabrics and leathers from around the world.

The result is a range made from premium Italian fabrics, plus linens, denims, cottons, wools and leathers that are soft, practical, superbly textured and durable.

Rodd & Gunn has long standing relationships with some of the most famous textile mills in Europe, where traditional methods are used to produce superior fabrics that are exclusive to Rodd & Gunn.

The same attention to detail can be seen in our accessory collection, which includes hand-made leather luggage expertly crafted in New Zealand by a Hungarian family that boasts 80 years of experience in the leather business.

A Proud Sporting Tradition

Rodd & Gunn has a long association with sports that demand dedication, passion and the search for perfection – values that we hold true. Sports that reflect New Zealand’s proud sporting and cultural heritage, including traditional pursuits like polo, ocean racing and rugby union.

We’ve proudly dressed the famous New Zealand All Blacks and the country’s 2012 Olympic Team.

While in the prestigious world of ocean racing, Rodd & Gunn has put its name to one of the best yachts in the field. Rodd & Gunn Wedgetail is a custom Reichel/Pugh 55 launched in 2004 that has an impressive racing record in events that include the Rolex Trophy and Rolex Sydney Hobart Yacht Race.

Most recently we sponsored Team New Zealand, Winners of the 2013 Youth Americas Cup.